How it Started

Established in 2012, MetaMindz is recognized as a leading provider of skill- based, personalized learning support and university preparation for students of all ages and skill levels.

MetaMindz was founded in 2012 with the ambition to bring a ‘learning-revolution for children’ in the Middle East and South Asia. MetaMindz founders, experienced educators and technology experts, equipped with diverse education and training from prestigious institutions like MIT, Cambridge University, Warwick Business School and LUMS carried out extensive research to find the most cutting-edge methods to offer personalized learning to children. The common belief that the objective of learning must go beyond grade attainment became the core of their endeavor. The dictums that became the basis of MetaMindz inception were, ‘Do not confine your children to your own learning for they were born in another time’ and ‘One size does not/cannot/shall not fit all!’ Based on these two core beliefs, MetaMindz founders aspired to offer learning that caters to 21st century needs and learning styles and ensures children become motivated-learners forever. 

With consolidated experience of over 30 years in diverse careers in education, technology, banking and corporate sector, MetaMindz founders had one thing in common; they were parents who were highly engaged with their children’s learning/education and sought a solution that could suit each child’s individual needs. They believed that in this day and age the tight integration of multimedia technology in education along with personalized help from an expert (“blended learning”) is key to transforming education outcomes for their children and today’s digital natives.

A learning center in Dubai was set up in 2012 to demonstrate the success of a program that sees each child differently and offers learning that fits his/her individual needs. A place where learning becomes fun and motivation to excel is a priority. Equipped with cutting-edge programs sourced from US and UK, MetaMindz to-date, with its dedicated and committed team, has had the honor of inculcating the love of learning in thousands of children and young adults.



CEO-Chief Executive Officer

Irum is a passionate educationist with over 14 years experience in Teaching and Education Management.

• With a degree in Psychology and English Literature and specialization and training in ESL from Cambridge University (UK), Irum has international work experience with renowned institutes like British Council and Berlitz Language Center. She also holds advance counseling certification from Singapore.

•With great passion for educating children using 21st century tools and methods to offer personalized learning, Irum co-founded MetaMindz in Dubai, UAE, in 2012.

•Under Irum’s leadership MetaMindz has successfully facilitated the learning of thousands of children over the past six years. In addition she forged robust partnerships with Dubai schools (including GEMS) to offer MetaMindz programs for personalized learning and intervention. MetaMindz has also collaborated with government agencies and private organizations to offer short camps and courses.

• MetaMindz was recently awarded Exclusive Distribution rights by Curriculum Associates (USA) for selected MENA countries and Pakistan. This endeavor is also managed by Irum along with her talented team at MetaMindz.

•Irum is also a member of WE-NET (Pakistan Women Entrepreneurs Network for Trade) which is a representative platform for women entrepreneurs established with the support of World Bank Group Pakistan.

Jeffrey Smith

School Partnership Consultant

Jeffrey Smith has a record of success in education business management that spans nearly two decades. After launching partnerships with the US Department of Defense and several private schools in the US, Jeffrey moved to the UAE to serve as Founding Director for Sylvan Learning in Dubai. Within 3 years, Jeffrey worked his way up the ranks to Chief Operations Officer, overseeing company operations across the GCC. During this span, he also forged strategic partnerships with GEMS, AMSI,
ADNOC, and nearly 3 dozen independently owned schools in the region.

•In 2016, Jeffrey set off to empower schools with 21st century programs and strategies. He partnered with several US education organizations to deliver affordable but proven technology and services. After learning about MetaMindz and discovering how his vision and the MetaMIndz mission were identical, Jeffrey joined forces with MetaMindz.

•Jeffrey now manages the day to day operations of MetaMindz In addition, he is a brand representative for Curriculum Associates as well as Calvert International and ActivEd.


Office # F108,Red Diamond Building, JLT, Dubai, UAE

 +971 4 872 31 35

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